Small travelers, Big adventures.

Intrepid Travel Family trips campaign

On all its tours, Intrepid Travel promises small groups and big adventures. To introduce the North American market to Intrepid Family trips, the Small Travelers, Big Adventures campaign featured interviews from real kids who’ve been on Intrepid trips. The interviews, interspersed with animated vignettes, illustrate how travel changes the way children see the world and that having a family doesn’t have to mean compromising on adventure. The results? 188% increase in family passengers and 158% increase in family trips revenue.

Design & videography: Cliff Bielawski