Work From Bed

Endy out-of-home + PRINT campaign

In Q4 of 2020, Canadians were well-accustomed to working from home, and Endy’s sales were soaring as those who were able to WFH updated their space. To ensure Endy stayed top-of-mind for Torontonians, we took over a huge double billboard, as well as several rotating digital billboards, on the Gardiner Expressway—the busiest road in the Greater Toronto Area, with over 400,000 people driving on it per day—and lined the streets of the city with transit shelter ads to reinforce that working from bed on Canada’s Best Mattress was the best way to make 2020 a little more comfortable. 

We then took out several print ads in Toronto Life Magazine, which has a readership of over 973,000 people nationwide, that spoke to Endy’s easy ordering process, award-winning products, and Canadian roots.

Design: Chris Pangan