A Better Way to Travel
Digital Campaign
The average North American probably knows what an adventure tour is, but doesn’t necessarily know the difference between Intrepid Travel and our competitors. To change that, we launched a digital campaign that would educate potential travelers on why going with Intrepid is the better way to travel. The ads, featuring our local leaders, highlight how all our trips are sustainable, support local economies and care about the people and places we visit.
Design: Cliff Bielawski